Alex Genov

Alex is an experienced customer research professional who applies his Experimental Social
Psychology background and his passion for research, design, and innovation to solving
important customer and business problems. His professional goal is to help teams create
remarkable products and services which make peoples lives easier and more enjoyable.
Currently Alex is leading Customer Research for the Zappos Family of Companies. In
previous positions, he was responsible for research and usability of the products and
services for companies like TurboTax (Intuit), State Farm Insurance, and the Active Network.

He has over 15 years of relevant experience – 5 years of academic research and over 10
years of customer research in the software industry.

Alex received his PhD in Experimental Social Psychology from Clark University. His areas of
research include: defining and measuring emotions, individual differences, usability, and
consumer segmentation.