Kristen Vicino

SVP, Head of Service 


Kristen Vicino is Senior Vice President and Head of Service for the PURE Group of Insurance Companies. In this role, Kristen leads a group of dedicated professionals who strive every day to provide top-tier service to PURE’s members and brokers across a variety of areas, including quoting and servicing policies, responding to member inquiries, and taking first notice of loss. Kristen also serves as executive sponsor of the PURE United employee resource group, which aims to promote allyship and inclusion across the company.

Prior to leading Service, Kristen led PURE’s Claims Strategy & Operations team, where she was responsible for claim-handling oversight, implementing best-in-class processes, and leveraging data and technology to enable the success of the claims organization. Kristen joined PURE in 2019 after spending nine years at Liberty Mutual, where she held leadership roles in claims, strategy and innovation, and distribution.

Kristen has a B.S. in Business Administration from Babson College, and an MBA from Boston College. She serves as chair of the board of trustees of Ellis Early Learning, an early education non-profit in Boston. Kristen resides in Boston with her husband and two children.